5 things Emily in Paris gets wrong about social media marketing

Laura in Amsterdam
5 min readOct 19, 2020

Firstly: this isn’t another hate article about Emily in Paris. I watched the entire show in two days and enjoyed it for the setting, attractive characters, and relatability (I’m a North American who moved to Europe to work, after all). However, as a social media strategist, I couldn’t get past the portrayal of social media marketing.

While Emily is never described as a social media marketer (she’s a “marketing executive” for a “luxury marketing agency”), every single campaign idea she comes up with involves social media…

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Laura in Amsterdam

Canadian social media strategist based in Amsterdam. I write a weekly newsletter for social media marketers at SchoolofSocial.io.